Billing Subscription Tiers
Overview
The MECLABS AI platform offers three subscription tiers—Build, Sell, and Scale—designed to convert 25 years of conversion psychology research (10,000+ experiments, 12,000+ research articles) into actionable AI products. Each tier provides progressive capabilities aligned with specific business stages: MVP development, monetization, and enterprise growth.
Tier Structure
Build Tier
Purpose: Launch your first AI product with a 21-Day Build Access Pass
Monthly Price: $585 (no annual commitment)
Annual-Billed Monthly: $495 (save $90/month)
Annual Total: $5,940/year
Included Resources:
- 5 Organization Members (internal team seats)
- 6,000 MLC pooled credits ($60 raw compute value)
- 0 Customer Kits
Key Capabilities:
- Engineering Consoles (Experts, Apps, Libraries)
- Agent Builder (instant lead-gen widget from any URL)
- Workflow Orchestrator
- Headline Builder (patented conversion formulas)
- Agent Delivery System (ADS) - embeddable widget host
- Guild access: MEC050 (Build Your First AI Product), MEC100 (Learn Conversion Psychology)
Sell Tier
Purpose: Monetize your agents and launch net-new revenue streams
Monthly Price: $1,170 (no annual commitment)
Annual-Billed Monthly: $995 (save $175/month)
Annual Total: $11,940/year
Included Resources:
- 12 Organization Members (internal team seats)
- 18,000 MLC pooled credits ($180 raw compute value)
- 10 Customer Kits (external seats, each with 1 login + 1,000 MLC)
Key Capabilities:
- All Build features plus:
- Stripe Connector (accept payments directly in ADS)
- SuperFunnel Builder (drag-and-drop conversion-optimized landing pages)
- Customer Kit deployment (resellable at $20/kit, partners typically charge $49-99)
- Extended Guild access: MEC200 (Develop Your Offer), MEC300 (Build Your Creative)
Scale Tier
Purpose: Multiply revenue streams and build self-optimizing AI ecosystems
Monthly Price: $3,525 (no annual commitment)
Annual-Billed Monthly: $2,995 (save $530/month)
Annual Total: $35,940/year
Included Resources:
- 30 Organization Members (internal team seats)
- 75,000 MLC pooled credits ($750 raw compute value)
- 45 Customer Kits (external seats, each with 1 login + 1,000 MLC)
Key Capabilities:
- All Sell features plus:
- Model Context Protocol (MCP) Connector (enterprise data integration)
- Advanced testing methodology (access to 10,000+ experiments library)
- MECLABS AI Intensive program
- Complete Guild curriculum: MEC400 (Test Your Messaging), MEC1000 (Build Your Partner Business - 40% lifetime commission)
Pricing Model
Two-Year Price Lock + 15% Instant Savings
Annual billing provides immediate savings and two-year price protection against rate increases:
| Tier | Monthly (No Annual) | Annual-Billed Monthly | Monthly Savings | Annual Total |
|---|---|---|---|---|
| Build | $585 | $495 | $90 | $5,940 |
| Sell | $1,170 | $995 | $175 | $11,940 |
| Scale | $3,525 | $2,995 | $530 | $35,940 |
Annual Billing Benefits
- 15% instant savings on all tiers (applies when billed annually)
- Two-year price lock guarantee protects against future rate increases
- NET-30 invoicing available for annual contracts only
- Monthly billing requires credit card payment
Add-On Pricing
- Organization Member Seats: $80/seat/month (internal team access, uses pooled credits)
- Customer Kits: $20/kit/month (external seat with 1 login + 1,000 MLC credits)
- MLC Credit Top-ups: $0.0135 per MLC (35% markup over raw compute cost)
- Credit Expiry: 90 days for all credits (plan credits, Kit credits, and top-ups)
Upgrade Triggers
Build → Sell Progression
Natural upgrade indicators:
- Payment Processing: Need Stripe Connector to accept payments inside ADS
- Conversion Optimization: Require SuperFunnel Builder for conversion-optimized landing pages
- External Deployment: Ready to sell Customer Kits (0 → 10 included)
- Team Growth: Exceeding 5 Organization Members (Build includes 5)
- Credit Usage: Approaching 6,000 MLC monthly pooled credit limit
Sell → Scale Progression
Scale-ready signals:
- Customer Kit Demand: Exceeding 10 Customer Kits (Sell includes 10, Scale includes 45)
- Team Expansion: Growing beyond 12 Organization Members (Sell includes 12)
- Enterprise Integration: Need MCP Connector for enterprise data system integration
- Testing Maturity: Ready for advanced testing methodology and experiments library
- Credit Consumption: Exceeding 18,000 MLC monthly pooled credit usage
Credit System
MLC (MECLABS Credit) Architecture
- Base Unit: 1 MLC = $0.01 raw compute cost (pegged to vendor pricing)
- Top-up Price: $0.0135/MLC (35% markup over raw compute)
- Pooled Credits: Shared across all Organization Members within a subscription
- Customer Kit Credits: Isolated 1,000 MLC bundles per Kit (not pooled)
- Overage Handling: Draws from pooled credits, then charges $0.0135/MLC for additional usage
Model Consumption Examples
| Model | Cost per 1M Tokens | MLC Burned | Partner Pays |
|---|---|---|---|
| Gemini 1.5 Flash-Lite | $0.375 | 38 | $0.51 |
| GPT-4o mini | $0.75 | 75 | $1.01 |
| GPT-4o | $12.50 | 1,250 | $16.88 |
| Claude 3 Opus | $90.00 | 9,000 | $121.50 |
Credit Allocation by Tier
| Tier | Pooled Credits | Raw Compute Value | Typical Monthly Usage |
|---|---|---|---|
| Build | 6,000 MLC | $60 | ~8M tokens GPT-4o mini |
| Sell | 18,000 MLC | $180 | ~24M tokens GPT-4o mini |
| Scale | 75,000 MLC | $750 | ~100M tokens GPT-4o mini |
Customer Kit Economics
Partner Resale Model
Customer Kits create a profitable resale opportunity:
| Metric | Value |
|---|---|
| Platform Cost | $20/kit/month |
| Included Resources | 1 login + 1,000 MLC credits |
| Typical Resale Price | $49-99/month |
| Partner Gross Margin | ~59% at $49 resale price |
| Partner Gross Profit | $29/kit at $49 resale price |
Certified Partner Program
Partners in the Certified Partner Program earn 40% lifetime commission on all platform subscription revenue they generate. MECLABS retains 60% while partners receive 40% recurring commission, creating compounding annuity revenue.
Feature Progression Matrix
| Feature | Build | Sell | Scale |
|---|---|---|---|
| Engineering Consoles | |||
| Custom Experts | ✓ | ✓ | ✓ |
| No-code Apps | ✓ | ✓ | ✓ |
| Dynamic Libraries | ✓ | ✓ | ✓ |
| Builder Suite | |||
| Agent Builder | ✓ | ✓ | ✓ |
| Headline Builder | ✓ | ✓ | ✓ |
| SuperFunnel Builder | — | ✓ | ✓ |
| Delivery Systems | |||
| ADS (Agent Delivery System) | ✓ | ✓ | ✓ |
| Workflow Orchestrator | ✓ | ✓ | ✓ |
| Stripe Connector | — | ✓ | ✓ |
| MCP Connector | — | — | ✓ |
| MECLABS AI Intensive | — | — | ✓ |
| Guild Training Paths | |||
| MEC050 · Build Your First AI Product | ✓ | ✓ | ✓ |
| MEC100 · Learn Conversion Psychology | ✓ | ✓ | ✓ |
| MEC200 · Develop Your Offer | — | ✓ | ✓ |
| MEC300 · Build Your Creative | — | ✓ | ✓ |
| MEC400 · Test Your Messaging | — | — | ✓ |
| MEC1000 · Build Your Partner Business | — | — | ✓ |
Implementation Considerations
Subscription Management
- Trial Period: 21-Day Build Access Pass (acceptance at day 21 starts subscription)
- Billing Cycle: Monthly (no commitment) or annual (15% discount with two-year price lock)
- Payment Methods: Credit card required for monthly; NET-30 invoicing available for annual contracts
- Plan Changes: Immediate upgrade with prorated billing; downgrades take effect at end of billing cycle
- Cancellation: Takes effect at end of current billing period
21-Day Build Access Pass
During the 21-Day Build Access Pass, products operate in the MECLABS environment. Ownership and ongoing access are contingent on acceptance and continued subscription at day 21. Declining the subscription ends all access to created products.
Technical Integration
The subscription tier system integrates with:
- Stripe: Payment processing, subscription lifecycle, and recurring billing management
- Firestore: User permissions, organization structure, and resource allocation tracking
- Usage Monitoring: Real-time MLC credit consumption and overage tracking
- Access Control: Feature gating and capability unlocking based on active subscription tier
Business Model Alignment
The three-tier structure aligns with the platform's customer go-to-market phases:
- Build Phase: Launch first AI product with 21-Day Build Access Pass using proven conversion heuristics
- Sell Phase: Monetize agents through Stripe integration and Customer Kit reselling
- Scale Phase: Multiply revenue streams with enterprise features and partner network (40% lifetime commission)
Each tier includes strategic resource allocations designed to drive natural progression while maintaining healthy unit economics:
- Build: $495/month (annual) targets ~45% gross margin after platform costs
- Sell: $995/month (annual) with 10 Customer Kits enables partner ecosystem growth
- Scale: $2,995/month (annual) delivers enterprise value with advanced testing and MCP integration
Productized Service Packs
For customers requiring hands-on assistance, fixed-price service packs accelerate implementation:
| Service Pack | Fixed Price | Deliverable | Not-to-Exceed Hours |
|---|---|---|---|
| IP Preparation & Structuring | $1,500-$2,500 | Mapped IP asset library ready for AI engineering | 10 hours |
| Custom ADS (Foundation) | $5,000 | Fully branded ADS with live hosting (pattern-based setup) | 20 hours |
| Custom Workflow | $2,500-$4,500 | Functional workflow with logic, UI, and reporting | 14 hours |
| Custom Expert/App | $1,500-$2,000 | One operational Expert or App integrated into ADS | 8 hours |
| Custom Library | $1,500-$2,500 | Structured AI-ready library for knowledge consumption | 10 hours |
Customer Acquisition Strategy
The platform employs a Three-Gate Strategy for customer acquisition:
- Voucher Gate: $10,000 funded build in 21 days (ADS + one Agent). Acceptance at day 21 starts 12-month subscription; decline ends access. Limited to 10 funded builds per cycle.
- Homepage Gate: Direct showcase with capacity-limited onboarding. Limited to 12 new builds per cycle.
- Hackathon Gate: $1 live build event for high-volume lead generation. Limited to 50 seats per session.
All gates channel prospects through: Build Scoping → Subscription → 21-Day Build Access Pass
Related Features
- Customer Kits - External seat management and resale system
- Organization Members - Internal team seat allocation
- MLC Credit System - Credit architecture and consumption model
- Annual Discount - Two-year price lock and 15% savings structure
- Payment Processing - Stripe integration and billing flows
- Partner Commission System - 40% lifetime commission structure